A decade’s experience divides into a definitive tripartite career to summarize Alex as a DJ. Playing to receptive local crowds in the Midlands, Alex gained a niche following of local house music enthusiasts. They would, however, eventually lose him as he moved over to Spain to broaden his horizon on the continent, literally and musically, before relocating to London. It has been through this series of relocating that Alex has proved, if ever a real DJ needed to, his ability to provide and survive as an au fait, music lovers’ DJ, regardless of overshadowing ethnical and cultural trends in any given area. This doesn’t mean to say that his sets are vague in genre, but rather bespoke to the notion of the environment and its atmosphere.
Having essentially supported himself as an independent DJ, Alex’s recent rise above the glass ceiling came through embarking on a philanthropic drive to hone the experience which he aims to deliver during a performance – much inspired by the Berlin nightlife circuit - to a crowd which clearly favours an ear for music, over an eye for status.
Currently, whilst working as an autodidact as far as music production goes, conversely Alex can be found amidst an array of West-End clubs. Here, his creativity and efficacy in crafting an idiosyncratic atmosphere which respects numerous genres, reflects and justifies his clearly inclusive, inspiring and tasteful ideology and approach to selecting music. Alex believes in observation and understanding, and not necessarily following, and through the underrated ability to listen, has manifested his own art, in respect to his sets, which take inspiration from earlier and contemporary DJs – predominantly house DJs who Alex himself followed at a most influentially malleable time - youth. The very bottom line is: Alex is a DJ for the people; he looks forward to making you dance. Not the end.